Organization's Market Orientation Assignment Example | Topics and Well Written Essays - 2000 words

Organizations Market Orientation - Assignment shellMarket orientation and organisational surgical operation argon linked and a critical evaluation is provided for firms which be not marketplace orientated such as M&S yet perform closely and recommendations are provided for firms which dont perform well. The importance and characteristics of market orientation are studied along with the barriers to market orientation, how to quash these barriers, the importance of change management and policies in human resource management, the attributes of internal marketing, prize systems and customer kind management. The theories and applications of market orientation are also studied using examples of the large companies such as pure(a) and M&S.Adoption of market orientation could motivate companies to provide better service provisions and quality and Green et al (2007) argued that within an organization, customer care is primarily important and marketing orientation helps in understan ding the needs of customers. By satisfactorily identifying customer needs, organizations could provide quality services that would highlight the exacting links between market orientation and service quality.In another related study, Racela et al (2007) essay the market orientation in international business relationships with emphasis on cooperation, dependence and relationship hold between organizations or individuals. A survey of Thai tradeing firms was done considering business units and Thai export firms. The results obtained from more than 200 firms show that export market orientation of companies enhances cooperation between exporters and distributors and export performance is higher(prenominal) with greater export cooperation and lower relationship distance. The influence of exporter dependence on export performance tends to alter among industry groups. Market orientation is thus essential to the development of business to business relationships that enhances export perfo rmance and shows how exporters could manage their relationships to achieve better performance. Marketing orientation is thus helpful in developing conjunct efforts and Racela et al (2007) recommended that overseas distributors develop cooperative norms for marketing decisions and actions and also establish some form of usual dependence for superior performance enhancement. The relationships between market orientation, export performance and behavioral aspects of business relationships are investigated and the paper suggests that market orientation practices help in enhancing cross cultural relationships.A multilayered model of market oriented organizational culture tends to distinguish between market oriented values and norms. The different aspects of market oriented culture within organizations loafer affect attitudes and behaviors of the sales force and market orientation values can have a substantial impact on role conflict, role ambiguity, job satisfaction and organizational c ommitment of such employees (Farrell, 2005). However market oriented norms do not substantially affect customer orientation of salespersons. Considering these background studies, we can analyze whether a specific chosen company has adequate market orientatio